Considerably, on the fifth consecutive occasion, London has been chosen as the ‘World’s Leading Destination’ at the high-prestige ‘World Travel Awards (WTA)’. Although there was a stiff competition between the world’s so-called top-notch hospitable cities including New York, Rio de Janeiro, Cape Town and Sydney, the British capital amazingly bagged the award at the end. London’s accolade follows the last month’s phenomenal news that Britain is the world’s fourth most admired country, lagging behind the USA, Germany and France.
In the beginning of the year, tourist arrivals in the metropolis rose to 27 million, thanks to a few prominent events, which saw an influx of international tourists as well as to the excitement builds before the 2012 Olympics. In addition, the capital boasts arrays of world class tourist venues which spellbind visitors all around the year. Not to forget, Christmas which every year sees flocks of people from all around struggling to find accommodation in jam-packed London.
World Travel Awards is the biggest and the most prestigious awards programme in the world of travel industry. WTA rummages around excellence across every sector of the international travel and tourism industry and picks out only the elites from the widespread industry. Also known as “The Oscars of the Travel Industry “, the World Travel Awards is the supreme travel accolade. From last 17 years, WTA is constantly in action to elevate the standards of customer service and the travel industry’s overall performance.
After a substantial year-long hunt, the World Travel Awards settled on their award winners and honoured all the frontrunners in the capital’s Grosvenor House hotel in the spectacular Grand Final Ceremony. A few hotel groups having UK properties including the InterContinental Hotels and Resorts, JW Marriott, Holiday Inn Express, von Essen and Ritz Carlton were also awarded at the programme.
Without doubt, the World Travel Awards has escalated London’s prominence in the world travel and tourism industry by honouring it yet again. Even if the capital has owned numerous influential awards so far, this award has its unique importance.